The Art of Good Listening is Key to Your HVAC Company’s Success
We can probably all agree that one of the most important qualities any HVAC business can possess is complete commitment to providing exceptional service to their customers. But what is it that makes a solid, customer-focused HVAC contractor stand out among similar competitors who share the same philosophy? Simply put, it’s the ability to listen.
We’ve all encountered businesses that are bad at listening in our personal and professional lives. Car salespeople ignore our budget constraints, doctors rush us out of exam rooms, and “a little off the top” somehow turns into a buzz cut. Too many companies fail to listen to their customers, and oftentimes it’s because they’re doing too much of the talking. Some “hear” what customers are telling them, but still fail to reach an understanding of their needs. Still others do a sufficient job of listening, but their seeming indifference leaves their customers feeling cold.
Every good HVAC contractor must know the importance of not only listening to their customers, but understanding and satisfying their needs. Set out to cultivate a trusting and successful relationship with each and every customer, on each and every project. Make it a point to get to know your customers and establish open lines of communication. Take the time to understand their expectations and take care not to minimize their concerns. What might seem trivial to you might be of great importance to your customer, and offhand disregard of their worries can come off as demeaning.
Always remember this: there are plenty of other HVAC contractors competing against you for business, and your ability to listen to your customers and understand their needs might make all the difference.
About E.P. Homiek
E.P. Homiek Sheet Metal Fabrication & HVAC Supply, with two convenient locations in Lakewood, NJ and Union, NJ, provides one- to two-day turnaround on all residential and light commercial ductwork, as well as one- to two-hour emergency fabrication service, rapid delivery, and competitive prices. HVAC parts, supplies, and equipment lines include Goodman, Honeywell, Bryant, Bradford White, Crown Boiler, Daikin, Weil-McLain, York Commercial, Sea Breeze, Generac, Fantech, ZM, A.O. Smith, Hart & Cooley, Malco, Mueller, and many more
