Retain Your Customers for Best Lifetime Value
Customer retention should always be the #1 priority of every HVAC contractor. While attracting new customers is a necessity for any successful business, it’s even more important to keep the business you’ve already gained. Depending on what industry you’re in, the cost of acquiring a new customer can cost anywhere from 5 to 25 times as much as retaining an existing customer, according to countless reputable studies.
Don’t just assume that once a customer has used your services, they will automatically call you the next time. People are busy; if you don’t offer incentives or keep in touch, many customers will go elsewhere because they don’t even remember your name. Smart HVAC contractors utilize customer retention programs and strategies such as referral rewards, preventive maintenance programs, friendly service reminders, and loyal customer discounts and giveaways to make sure customers remember you and feel appreciated.
About E.P. Homiek
E.P. Homiek Sheet Metal Fabrication & HVAC Supply, with two convenient locations in Lakewood, NJ and Union, NJ, provides one- to two-day turnaround on all residential and light commercial ductwork, as well as one- to two-hour emergency fabrication service, rapid delivery, and competitive prices. HVAC parts, supplies, and equipment lines include Goodman, Honeywell, Bryant, Bradford White, Crown Boiler, Daikin, Weil-McLain, Sea Breeze, Generac, Fantech, ZM, A.O. Smith, Hart & Cooley, Malco, Mueller, and many more.
