Equipment Stickers
If you are an HVAC contractors for whom the word “marketing” makes you break out in a cold sweat, you are far from alone. But marketing doesn’t have to be expensive, difficult, or unpleasant. One simple, affordable and effective way to retain existing customers and bring in repeat business is the HVAC service sticker with your company logo and contact information. One should be adhered to every piece of equipment you install or service.
A recent survey found that 76% of consumers experiencing an HVAC problem would be more likely to call the company from a sticker when they experience a problem because they feel more confident dealing with a familiar contractor who has previously worked on their system.
You may want to consider including basic troubleshooting instructions on your sticker to build even greater trust and confidence in your customers. The same survey showed that consumers perceived contractors using this type of sticker as most trustworthy compared to contractors whose stickers had only contact information and those who didn’t use a sticker at all.
