Email Marketing an Essential Tool for HVAC Contractors
Building a loyal client base is crucial to any successful business, and email is one of the most effective ways to nurture customer relationships.
If you’re not currently collecting customer email addresses when you render service, you need to start doing so now, no matter the size of your business, your immediate marketing plans, or your level of computer and design ability. Your customers’ email addresses can be used to effectively market your business for many years to come, so don’t squander the opportunity to collect them while you have the chance.
- Always ask for an email address at when you collect a customer’s contact information.
- Require HVAC technicians to write the customer’s email address on the service ticket.
- Make email part of your everyday process by using it to confirm appointments and send invoices and receipts.
- Thank customers by email for their business upon conclusion of service.
- Send quarterly or biannual maintenance reminders to your email list to drum up business.
- Send incentives offers like coupons, service discounts and equipment specials.
- Share information on rebates and utility programs and let customers know how you can help them take advantage of these savings.
- Share helpful seasonal HVAC tips like how to save energy in summer, etc. This puts your business in a favorable light while keeping your name top-of-mind.
- Take care not to send marketing emails too frequently and make sure your messages are of value to your customers.
There are many online email marketing service providers that are inexpensive and easy to use. Most provide hundreds of customizable email templates and generous technical support. We use Constant Contact here at E.P. Homiek and recommend it highly, even for novice users.
About E.P. Homiek
E.P. Homiek Sheet Metal Fabrication & HVAC Supply, with two convenient locations in Lakewood, NJ and Union, NJ, provides one- to two-day turnaround on all residential and light commercial ductwork, as well as one- to two-hour emergency fabrication service, rapid delivery, and competitive prices. HVAC parts, supplies, and equipment lines include Goodman, Honeywell, Bryant, Bradford White, Crown Boiler, Daikin, Weil-McLain, York Commercial, Sea Breeze, Generac, Fantech, ZM, A.O. Smith, Hart & Cooley, Malco, Mueller, and many more.
